PRIVACY SOLUTIONS

CCPA/CPRA COMPLIANCE

Sourcepoint for CCPA

Choose the future proof approach to privacy compliance. Sourcepoint’s Dialogue platform is designed to adapt with your organization’s needs in a changing regulatory environment.

Easily comply with CCPA requirements for Do Not Sell and Data Subject Access/Deletion Requests, and stay ahead of emergent regional privacy regulations.

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CCPA is just the beginning

As of June 2021, nearly 20% of the U.S. population resides in a state that has passed privacy regulation that impacts the digital media & marketing industry.

International Association of Privacy Professionals

COMPLY WITH CPRA

The California Privacy Rights Act (CPRA) enters into force in January 2023, and will have a “look back” to January 2022. The CPRA amends the CCPA to, among other changes, establish the California Privacy Protection Agency to audit and enforce the CCPA. It also expands consumer rights, including the right to opt-out of the sharing of personal information.

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SEAMLESS DNS & DSAR WORKFLOWS

An integrated solution for visitors to exercise their CCPA data subject rights

 

  • Allow opt-out
    • CCPA/CPRA requires that consumers be able to easily submit a Do Not Sell (DNS) request from anywhere they consume your content. We enable an on-brand DNS message visible on all channels.
  • Manage and fulfill Data Subject Access Requests (DSAR)
    • Implement our dedicated module for a holistic view of the consumer with: automated omnichannel messaging, ticketing, audit logs, and more.
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CCPA SOLUTION FEATURES

Robust reporting

View DNS and DSAR metrics and visualize performance for continuous optimization

Support for different compliance strategies

Activate multiple targeting dimensions, including geography, platform, key value pair data (DMP, site analytics, etc.), search and social referrers

User journey optimization

A/B test messaging scenarios to discover the optimal combination of text, UI, delivery method and call to action

Consumer consent history

Maintain an improved audit trail for compliance

Verification services

Verify consumer identity for DSARs with a leading global identity verification service

Cross-device compatibility

Sourcepoint’s platform supports desktop, mobile, in-app and OTT environments

Campaign management at scale

Group properties and clone messaging scenarios to easily implement campaigns at different levels of consent

Access control

Proactively manage access rights across multiple properties and teams and view a detailed log for each user

Creative control

Our message builder allows you to customize styling, UI components and text with CSS and HTML

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