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SOURCEPOINT PRESS

Update to Sourcepoint CMP enables publishers to navigate IDFA changes

Date posted – 20/04/2021

The platform will help publishers optimize user opt-in on iOS 14.5 NEW YORK – April 19, 2021 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of…

BRAND ADVANCE PARTNERS WITH SOURCEPOINT TO PROMOTE DATA PRIVACY COMPLIANCE WITHIN ITS NETWORK OF DIVERSITY MEDIA PARTNERS

Date posted – 15/04/2021

LONDON, 15 APRIL 2021 – Brand Advance, the award winning diversity media network, today announced its partnership with Sourcepoint, the data privacy software company for the digital marketing ecosystem. The partnership will see Brand Advance provide its portfolio of…

SOURCEPOINT PARTNERS WITH TRIPLE13 TO SUPPORT PUBLISHER MONETISATION OF AMP

Date posted – 24/03/2021

LONDON, 23 MARCH 2021 – Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announced its partnership with Triple13, a leading AMP monetisation specialist. The partnership provides Triple13 publishers, who are exploring effective ways to…

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions

Date posted – 01/03/2021

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

AdZine: Sourcepoint schließt Finanzierungsrunde in Höhe von 17 Millionen US-Dollar ab

Date posted – 16/12/2020

16, December 2020: Die US-amerikanische Consent-Management-Plattform (CMP) Sourcepoint sammelt in einer Finanzierungsrunde 17 Millionen US-Dollar ein. Nach der erfolgreichen Akquisition des britischen Startups Redbud im Oktober dieses Jahres, strömt nun frisches Kapital ins Unternehmen. Wie Sourcepoint bekannt gibt, stellt…

MINDNews: Gestion de la privacy: Sourcepoint lève 17 millions de dollars

Date posted –

Sourcepoint, société américaine qui propose des outils de protection des données pour les éditeurs et une plateforme de recueil et de gestion du consentement des internautes au dépôt de cookies (CMP), a annoncé mardi 15 décembre avoir bouclé un…

ONEtoONE: Sourcepoint erhält 17 Millionen US-Dollar, um Datenschutz- und Compliance-Lösungen für Publisher und Vermarkter zu verbessern

Date posted –

London/New York/Berlin, 16. Dezember 2020: Sourcepoint, eine Plattform zur Einhaltung von Datenschutzbestimmungen innerhalb des digitalen Marketing-Ökosystems, gibt heute den erfolgreichen Abschluss der nächsten Finanzierungsrunde bekannt. Arrowroot Capital hat dem Unternehmen 17 Millionen US-Dollar für das anhaltende Wachstum zur Verfügung…

L’Usine Digitale: Sourcepoint lève 14 millions d’euros pour sa solution de gestion du consentement

Date posted –

15 décembre, 2020: Sourcepoint boucle un nouveau tour de table pour accélérer le déploiement de sa plateforme de gestion du consentement dédié aux annonceurs et éditeurs. Elle vise à proposer à l’ensemble de l’écosystème du marketing digital des outils…

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

Date posted – 15/12/2020

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

Sourcepoint Appoints John Sedlak as Chief Revenue Officer

Date posted – 02/12/2020

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

ONEtoONE: Tiefere Einblicke in das Media-Ökosystem: Sourcepoint kauft RedBud Media

Date posted – 12/10/2020

Die Consent-Management-Plattform integriert das Team und die Technologie von RedBud, um zukünftig verdeckte Gefahrenquellen für den Datenschutz sowie Performance-Probleme rechtzeitig zu erkennen. Mit der Scan- und Analysetechnologie-Lösung DIAGNOSE von RedBud, publisher verbessern ihre Wettbewerbsbedingungen: Sie bieten Tools an, die…

Stratégies: Sourcepoint s’offre la technologie RedBud

Date posted – 09/10/2020

La plateforme de gestion du consentement Sourcepoint a annoncé avoir acheté la solution de technologie Redbud. Fondée à Londres par Chloe Grutchfield et Rhys Denny, Redbud est une solution d’analyse des sites internet pour déterminer les failles en matière de privacy. En combinant les deux technologies, Sourcepoint offre l’analyse des…

MIND News: Sourcepoint rachète Redbud pour renforcer son offre d’analyse de la conformité

Date posted –

Alors que les recommandations de la CNIL ont été publiées il y a quelques jours, la CMP Sourcepoint se renforce en acquérant Redbud, une société spécialisé dans l’analyse des failles sur les sites des éditeurs en matière de conformité….

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Date posted – 08/10/2020

Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues NEW YORK and LONDON – October 8th, 2020: Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, today announces the…

AdWeek: Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

Date posted –

The impact of the novel coronavirus pandemic as well as uncertainty surrounding Apple’s iOS 14 rollout had put a question mark around mergers and acquisition in ad tech, a space that saw 351 such deals last year. But emerging and…

Sourcepoint Teams with Oracle to Optimize Consumer Privacy Management

Date posted – 24/08/2020

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

Sourcepoint Adds CCPA Compliance to its Consent Management Platform

Date posted – 11/11/2019

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

Sourcepoint Arms Digital Advertising Industry with Compliance Solution Ahead of CCPA

Date posted – 07/11/2019

Sourcepoint, the compliance platform for the digital advertising ecosystem, today releases its California Consumer Privacy Act (CCPA) solution to help companies adapt to the changing regulatory environment.

The Benefits of Implementing the Transparency & Consent Framework v2.0

Date posted – 10/10/2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Unintended Consequences of the Shift from Third-Party to First-Party Cookies

Date posted – 26/09/2019

The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.

Sourcepoint Announces the Launch of Authenticated Consent

Date posted –

Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals.

Beyond the cookie: Publishers flirt with generating identity-based user consent

Date posted –

Sourcepoint has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

Date posted – 18/09/2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on…

WHITEPAPERS

Sourcepoint brings together the team, technology and multiple compensation models to create a balanced and sustainable media ecosystem. We work with the world’s largest publishing companies to offer consumers a range of compensation choices to enjoy the content they love.

Ebook: A Publisher’s Guide to Vendor List Curation

Date posted – 16/08/2021

This guide covers everything you need to know about vendor list curation, and as a bonus, includes a vendor assessment scorecard to help you start evaluating vendors today.

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