Press

Beyond the cookie: Publishers flirt with generating identity-based user consent

Sourcepoint
September 26, 2019

Some publishers, anxious to reduce their reliance on third-party cookies while still meeting data-privacy law requirements, are considering a new way to collect their users’ data-privacy preferences: authenticated consent.

The concept of authenticated consent is simple: Publishers can collect users’ consent based on identity-based signals rather than cookies, and make the user experience more consistent across multiple publisher platforms and devices in the process.

Sourcepoint, for example, has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Continue reading on Digiday.

Latest Blog Posts

Week of November 15, 2021

November 22, 2021

Bedoya testifies in FTC nomination hearing, plus federal online...

Week of November 8, 2021

November 15, 2021

UK denies privacy class action against Google. European commission...

FAQ: Updates on the Belgian DPA’s investigation of the IAB’s TCF

November 11, 2021

The IAB Europe’s Transparency & Consent framework is the...

Latest White Papers

Ebook: A Publisher’s Guide to Vendor List Curation

August 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with the latest privacy and media news.

Let's explore what we can do together.

We'll be in touch within 48 hours

    First name *

    Last name *

    Email address *

    Company *

    Message *

    * indicates required fields