BRAND ADVANCE PARTNERS WITH SOURCEPOINT TO PROMOTE DATA PRIVACY COMPLIANCE WITHIN ITS NETWORK OF DIVERSITY MEDIA PARTNERS
April 15, 2021
LONDON, 15 APRIL 2021 – Brand Advance, the award winning diversity media network, today announced its partnership with Sourcepoint, the data privacy software company for the digital marketing ecosystem.
The partnership will see Brand Advance provide its portfolio of publishing partners easy access to Sourcepoint’s consent management platform, which is currently used by many of the biggest media and publishing companies in the world.
The Sourcepoint platform has started to roll out across a number of Brand Advance partner properties, allowing them to offer their users greater transparency into and control of their data. Sourcepoint’s fully customisable solution captures, manages, and communicates customer privacy preferences while optimising for revenue. The platform supports the transmission of consent signals across a range of channels, including web, apps, AMP, and even emerging areas such as OTT and audio.
As the industry’s first network dedicated to reaching diverse demographics at scale–and considering that the audiences they support their partners in addressing have been historically marginalised in the privacy debate–Brand Advance knew that access to a consent management solution for their partners was important to their mission.
“We are excited to partner with Sourcepoint to empower diverse publishers to protect consumer privacy. The Sourcepoint toolkit has been integral to our ability to offer privacy compliant- campaigns to advertisers and a complete privacy solution to our publisher network partners readers, viewers, and listeners,” said Dilip Shukla, CTO, Brand Advance.
“We are delighted to be working with Dilip and the Brand Advance team as they provide unrivalled access for brands to a growing range of exciting and diverse publishing properties,“said Nial Ferguson, Sourcepoint Managing Director, UK & Ireland. ”With the help of Sourcepoint, these publishers can put privacy compliance at the heart of their offerings.”
About Brand Advance
Brand Advance was founded as the industry’s first dedicated global diversity media network that connects brands with diverse audiences globally, through comprehensive data and insight, media planning and buying, partnerships and content services.
Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more at www.sourcepoint.com
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