Press

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

What's New in Publishing?
September 18, 2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on how both publishers and advertisers can keep online revenues flowing, as regulation and anti-tracking tools diminish the power of the cookie. But data security was far from the only topic sweeping the ever-frenetic hallways. Buzz also swirled around the emerging opportunities fast-expanding digital media horizons and monetisation avenues — with supply-side players especially enthused about connected TV, alongside virtual and augmented reality.

To discover where the industry needle is right now, and what’s next, WNIP checked in with several leading players as events in Cologne came to a close:

Ben Barokas CEO and co-founder at publisher platform Sourcepoint

“Privacy issues have dominated conversations of late, labelled as one of the greatest threats to publishers. But at this year’s DMEXCO event, there was a definite positivity in the air. 

Continue reading on What’s New in Publishing.

Latest Blog Posts

Week of November 15, 2021

November 22, 2021

Bedoya testifies in FTC nomination hearing, plus federal online...

Week of November 8, 2021

November 15, 2021

UK denies privacy class action against Google. European commission...

FAQ: Updates on the Belgian DPA’s investigation of the IAB’s TCF

November 11, 2021

The IAB Europe’s Transparency & Consent framework is the...

Latest White Papers

Ebook: A Publisher’s Guide to Vendor List Curation

August 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with the latest privacy and media news.

Let's explore what we can do together.

We'll be in touch within 48 hours

    First name *

    Last name *

    Email address *

    Company *

    Message *

    * indicates required fields